CASE STUDY
FIRST CLASS STORAGE
Being a small business in a highly competitive market, First Class Storage asked WILD to recommend and implement solutions to win more customers.
We defined 4 key selling points to set First Class Storage apart from their commercial competitors then created a collection of assets to communicate to potential customers.
It was identified that potential customers often find it a challenge to visualise the size of a space based on just dimensions alone. Our solution was to use a combination of relatable product naming conventions, interior and exterior photography and descriptive copy to showcase the facilities effectively across the new website and printed literature.
CASE STUDY
FIRST CLASS STORAGE
Being a small business in a highly competitive market, First Class Storage asked WILD to recommend and implement solutions to win more customers.
We defined 4 key selling points to set First Class Storage apart from their commercial competitors then created a collection of assets to communicate to potential customers.
It was identified that potential customers often find it a challenge to visualise the size of a space based on just dimensions alone. Our solution was to use a combination of relatable product naming conventions, interior and exterior photography amd descriptive copy to showcase the facilities effectively across the new website and printed literature.
CASE STUDY
FIRST CLASS STORAGE
Being a small business in a highly competitive market, First Class Storage asked WILD to recommend and implement solutions to win more customers.
We defined 4 key selling points to set First Class Storage apart from their commercial competitors then created a collection of assets to communicate to potential customers.
It was identified that potential customers often find it a challenge to visualise the size of a space based on just dimensions alone. Our solution was to use a combination of relatable product naming conventions, interior and exterior photography and descriptive copy to showcase the facilities effectively across the new website and printed literature.
CASE STUDY
FIRST CLASS STORAGE
Being a small business in a highly competitive market, First Class Storage asked WILD to recommend and implement solutions to win more customers.
We defined 4 key selling points to set First Class Storage apart from their commercial competitors then created a collection of assets to communicate to potential customers.
It was identified that potential customers often find it a challenge to visualise the size of a space based on just dimensions alone. Our solution was to use a combination of relatable product naming conventions, interior and exterior photography and descriptive copy to showcase the facilities effectively across the new website and printed literature.
THE PROJECT:
WEBSITE
LOGO REFRESH
STATIONERY
COPYWRITING
PHOTOGRAPHY
SIGNAGE
LITERATURE
PRINT
GOOGLE ADS
THE PROJECT:
WEBSITE
LOGO REFRESH
STATIONERY
COPYWRITING
PHOTOGRAPHY
SIGNAGE
LITERATURE
PRINT
GOOGLE ADS
THE PROJECT
WEBSITE
LOGO REFRESH
STATIONERY
COPYWRITING
PHOTOGRAPHY
SIGNAGE
LITERATURE
PRINT
GOOGLE ADS
THE PROJECT
WEBSITE
LOGO REFRESH
STATIONERY
COPYWRITING
PHOTOGRAPHY
SIGNAGE
LITERATURE
PRINT
GOOGLE ADS
LOGO REFRESH
We were asked to refresh the original logos of the H. Burtwistle & Son farm business and the incorporated storage business to give them a more up-to-date and definitive look. To keep authentic to the historic identity of the business, we retained green as their primary brand colour but opted for a softer shade for modernity. We formed the on-trend brand colour palette using complementary colours of the green, warm grey, coral and petrol blue for a high impact look. The angles of the farm building’s roofs are referenced in the designs of both the H. Burtwistle & Son and the First Class Storage logos.
Move the slider across to compare the original logo & the refreshed design
LOGO REFRESH
We were asked to refresh the original logos of the H. Burtwistle & Son farm business and the incorporated storage business to give them a more up-to-date and definitive look. To keep authentic to the historic identity of the business, we retained green as their primary brand colour but opted for a softer shade for modernity. We formed the on-trend brand colour palette using complementary colours of the green, warm grey, coral and petrol blue for a high impact look. The angles of the farm building’s roofs are referenced in the designs of both the H. Burtwistle & Son and the First Class Storage logos.
Move the slider across to compare the original logo & the refreshed design
LOGO REFRESH
We were asked to refresh the original logos of the H. Burtwistle & Son farm business and the incorporated storage business to give them a more up-to-date and definitive look. To keep authentic to the historic identity of the business, we retained green as their primary brand colour but opted for a softer shade for modernity. We formed the on-trend brand colour palette using complementary colours of the green, warm grey, coral and petrol blue for a high impact look. The angles of the farm building’s roofs are referenced in the designs of both the H. Burtwistle & Son and the First Class Storage logos.
Move the slider across to compare the original logo & the refreshed design
THE WEBSITE
The website is designed to convey professionalism and friendliness, and to effectively communicate the key selling points and facilities in a clear amd easy to digest format. By clearly describing the services offered by First Class Storage, the website has successfully contributed to reducing the number of irrelevant enquiries.
THE WEBSITE
The website is designed to convey professionalism and friendliness, and to effectively communicate the key selling points and facilities in a clear and easy to digest format. By clearly describing the services offered by First Class Storage, the website has successfully contributed to reducing the number of irrelevant enquiries.
THE WEBSITE
The website is designed to convey professionalism and friendliness, and to effectively communicate the key selling points and facilities in a clear and easy to digest format. By clearly describing the services offered by First Class Storage, the website has successfully contributed to reducing the number of irrelevant enquiries.
PROPERTY STYLING, PHOTOGRAPHY & POST PRODUCTION
With the storage units being located on a farm, the client expressed their concern to us that potential customers may assume the facilities are untidy and unclean. To overcome this potential misconception, we photographed the units to show off the quality and cleanliness of the facilities. Photography is used throughout all their digital and printed media.
PROPERTY STYLING, PHOTOGRAPHY & POST PRODUCTION
With the storage units being located on a farm, the client expressed their concern to us that potential customers may assume the facilities are untidy and unclean. To overcome this potential misconception, we photographed the units to show off the quality and cleanliness of the facilities. Photography is used throughout all their digital and printed media.
PROPERTY STYLING, PHOTOGRAPHY & POST PRODUCTION
With the storage units being located on a farm, the client expressed their concern to us that potential customers may assume the facilities are untidy and unclean. To overcome this potential misconception, we photographed the units show off the quality and cleanliness of the facilities. Photography is used throughout all their digital and printed media.
FILMING, VOICEOVER RECORDING & VIDEO EDITING
The original First Class Storage explainer video was reworked by our team to include new scenes featuring the owner and showing the internal of storage unit spaces. We also revised the script and recorded the owner narrating the voiceover. Featuring the owner in the video enforces one of the 4 key selling points; ‘A Family Business’.
FILMING, VOICEOVER RECORDING & VIDEO EDITING
The original First Class Storage explainer video was reworked by our team to include new scenes featuring the owner and showing the internal of storage unit spaces. We also revised the script and recorded the owner narrating the voiceover. Featuring the owner in the video enforces one of the 4 key selling points; ‘A Family Business’.
FILMING, VOICEOVER RECORDING & VIDEO EDITING
The original First Class Storage explainer video was reworked by our team to include new scenes featuring the owner and showing the internal of storage unit spaces. We also revised the script and recorded the owner narrating the voiceover. Featuring the owner in the video enforces one of the 4 key selling points; ‘A Family Business’.
BESPOKE GRAPHICS & PRODUCT NAMING STRATEGY
We designed graphic visuals to effectively communicate the 4 key selling points and devised storage unit naming conventions to effectively convey their sizes to customers in a clear and friendly way.
BESPOKE GRAPHICS & PRODUCT NAMING STRATEGY
We designed graphic visuals to effectively communicate the 4 key selling points and devised storage unit naming conventions to effectively convey their sizes to customers in a clear and friendly way.
BESPOKE GRAPHICS & PRODUCT NAMING STRATEGY
We designed graphic visuals to effectively communicate the 4 key selling points and devised storage unit naming conventions to effectively convey their sizes to customers in a clear and friendly way.
I cannot speak highly enough of the professionalism and enthusiastic approach of WILD. Jenni understood my needs, offering advice and suggestions without taking over and provided a fresh outlook whilst maintaining the ethos of my business.
Paul Burtwistle, H. Burtwistle & Son Incorporating First Class Storage
I cannot speak highly enough of the professionalism and enthusiastic approach of WILD. Jenni understood my needs, offering advice and suggestions without taking over and provided a fresh outlook whilst maintaining the ethos of my business.
Paul Burtwistle, H. Burtwistle & Son Incorporating First Class Storage
I cannot speak highly enough of the professionalism and enthusiastic approach of WILD. Jenni understood my needs, offering advice and suggestions without taking over and provided a fresh outlook whilst maintaining the ethos of my business.
Paul Burtwistle, H. Burtwistle & Son Incorporating First Class Storage