CASE STUDY

FIRST CLASS STORAGE

Being a small business in a highly competitive market, First Class Storage asked WILD to recommend & implement solutions to win more customers.

We defined 4 key selling points to set First Class Storage apart from their commercial competitors then created a collection of assets to communicate to potential customers.

It was identified that potential customers often find it a challenge to visualise the size of a space based on just dimensions alone. Our solution was to use a combination of relatable product naming conventions, interior & exterior photography & descriptive copy to showcase the facilities effectively across the new website & printed literature.

CASE STUDY

FIRST CLASS STORAGE

Being a small business in a highly competitive market, First Class Storage asked WILD to recommend & implement solutions to win more customers.

We defined 4 key selling points to set First Class Storage apart from their commercial competitors then created a collection of assets to communicate to potential customers.

It was identified that potential customers often find it a challenge to visualise the size of a space based on just dimensions alone. Our solution was to use a combination of relatable product naming conventions, interior & exterior photography & descriptive copy to showcase the facilities effectively across the new website & printed literature.

CASE STUDY

FIRST CLASS STORAGE

Being a small business in a highly competitive market, First Class Storage asked WILD to recommend & implement solutions to win more customers.

We defined 4 key selling points to set First Class Storage apart from their commercial competitors then created a collection of assets to communicate to potential customers.

It was identified that potential customers often find it a challenge to visualise the size of a space based on just dimensions alone. Our solution was to use a combination of relatable product naming conventions, interior & exterior photography & descriptive copy to showcase the facilities effectively across the new website & printed literature.

CASE STUDY

FIRST CLASS STORAGE

Being a small business in a highly competitive market, First Class Storage asked WILD to recommend & implement solutions to win more customers.

We defined 4 key selling points to set First Class Storage apart from their commercial competitors then created a collection of assets to communicate to potential customers.

It was identified that potential customers often find it a challenge to visualise the size of a space based on just dimensions alone. Our solution was to use a combination of relatable product naming conventions, interior & exterior photography & descriptive copy to showcase the facilities effectively across the new website & printed literature.

THE PROJECT:

WEBSITE
LOGO REFRESH
STATIONERY
COPYWRITING
PHOTOGRAPHY
SIGNAGE
LITERATURE
PRINT
GOOGLE ADS

THE PROJECT:

WEBSITE
LOGO REFRESH
STATIONERY
COPYWRITING
PHOTOGRAPHY
SIGNAGE
LITERATURE
PRINT
GOOGLE ADS

THE PROJECT

WEBSITE
LOGO REFRESH
STATIONERY
COPYWRITING
PHOTOGRAPHY
SIGNAGE
LITERATURE
PRINT
GOOGLE ADS

THE PROJECT

WEBSITE
LOGO REFRESH
STATIONERY
COPYWRITING
PHOTOGRAPHY
SIGNAGE
LITERATURE
PRINT
GOOGLE ADS

LOGO REFRESH

We were asked to refresh the original logos of the H. Burtwistle & Son farm business & the incorporated storage business to give them a more up-to-date & definitive look. To keep authentic to the historic identity of the business, we retained green as their primary brand colour but opted for a softer shade for modernity. We formed the on-trend brand colour palette using complementary colours of the green, warm grey, coral & petrol blue for a high impact look. The angles of the farm building’s roofs are referenced in the designs of both the H. Burtwistle & Son & the First Class Storage logos.

Move the slider across to compare the original logo & the refreshed design

LOGO REFRESH

We were asked to refresh the original logos of the H. Burtwistle & Son farm business & the incorporated storage business to give them a more up-to-date & definitive look. To keep authentic to the historic identity of the business, we retained green as their primary brand colour but opted for a softer shade for modernity. We formed the on-trend brand colour palette using complementary colours of the green, warm grey, coral & petrol blue for a high impact look. The angles of the farm building’s roofs are referenced in the designs of both the H. Burtwistle & Son & the First Class Storage logos.

Move the slider across to compare the original logo & the refreshed design

LOGO REFRESH

We were asked to refresh the original logos of the H. Burtwistle & Son farm business & the incorporated storage business to give them a more up-to-date & definitive look. To keep authentic to the historic identity of the business, we retained green as their primary brand colour but opted for a softer shade for modernity. We formed the on-trend brand colour palette using complementary colours of the green, warm grey, coral & petrol blue for a high impact look. The angles of the farm building’s roofs are referenced in the designs of both the H. Burtwistle & Son & the First Class Storage logos.

Move the slider across to compare the original logo & the refreshed design

THE WEBSITE

The website is designed to convey professionalism & friendliness, & to effectively communicate the key selling points & facilities in a clear & easy to digest format. By clearly describing the services offered by First Class Storage, the website has successfully contributed to reducing the number of irrelevant enquiries.

VISIT WEBSITE

THE WEBSITE

The website is designed to convey professionalism & friendliness, & to effectively communicate the key selling points & facilities in a clear & easy to digest format. By clearly describing the services offered by First Class Storage, the website has successfully contributed to reducing the number of irrelevant enquiries.

VISIT WEBSITE

THE WEBSITE

The website is designed to convey professionalism & friendliness, & to effectively communicate the key selling points & facilities in a clear & easy to digest format. By clearly describing the services offered by First Class Storage, the website has successfully contributed to reducing the number of irrelevant enquiries.

VISIT WEBSITE

PROPERTY STYLING, PHOTOGRAPHY & POST PRODUCTION

With the storage units being located on a farm, the client expressed their concern to us that potential customers may assume the facilities are untidy & unclean. To overcome this potential misconception, we photographed the units show off the quality & cleanliness of the facilities. The photography is used throughout all their digital & printed media.

PROPERTY STYLING, PHOTOGRAPHY & POST PRODUCTION

With the storage units being located on a farm, the client expressed their concern to us that potential customers may assume the facilities are untidy & unclean. To overcome this potential misconception, we photographed the units show off the quality & cleanliness of the facilities. The photography is used throughout all their digital & printed media.

PROPERTY STYLING, PHOTOGRAPHY & POST PRODUCTION

With the storage units being located on a farm, the client expressed their concern to us that potential customers may assume the facilities are untidy & unclean. To overcome this potential misconception, we photographed the units show off the quality & cleanliness of the facilities. The photography is used throughout all their digital & printed media.

FILMING, VOICEOVER RECORDING & VIDEO EDITING

The original First Class Storage explainer video was reworked by our team to include new scenes featuring the owner & showing the internal of storage unit spaces. We also revised the script & recorded the owner narrating the voiceover. Featuring the owner in the video enforces one of the 4 key selling points; ‘A Family Business’.

FILMING, VOICEOVER RECORDING & VIDEO EDITING

The original First Class Storage explainer video was reworked by our team to include new scenes featuring the owner & showing the internal of storage unit spaces. We also revised the script & recorded the owner narrating the voiceover. Featuring the owner in the video enforces one of the 4 key selling points; ‘A Family Business’.

FILMING, VOICEOVER RECORDING & VIDEO EDITING

The original First Class Storage explainer video was reworked by our team to include new scenes featuring the owner & showing the internal of storage unit spaces. We also revised the script & recorded the owner narrating the voiceover. Featuring the owner in the video enforces one of the 4 key selling points; ‘A Family Business’.

BESPOKE GRAPHICS & PRODUCT NAMING STRATEGY

We designed graphic visuals to effectively communicate the 4 key selling points & devised storage unit naming conventions to effectively convey their sizes to customers in a clear & friendly way.

BESPOKE GRAPHICS & PRODUCT NAMING STRATEGY

We designed graphic visuals to effectively communicate the 4 key selling points & devised storage unit naming conventions to effectively convey their sizes to customers in a clear & friendly way.

BESPOKE GRAPHICS & PRODUCT NAMING STRATEGY

We designed graphic visuals to effectively communicate the 4 key selling points & devised storage unit naming conventions to effectively convey their sizes to customers in a clear & friendly way.

I cannot speak highly enough of the professionalism and enthusiastic approach of WILD. Jenni understood my needs, offering advice and suggestions without taking over and provided a fresh outlook whilst maintaining the ethos of my business.

Paul Burtwistle, H. Burtwistle & Son Incorporating First Class Storage

I cannot speak highly enough of the professionalism and enthusiastic approach of WILD. Jenni understood my needs, offering advice and suggestions without taking over and provided a fresh outlook whilst maintaining the ethos of my business.

Paul Burtwistle, H. Burtwistle & Son Incorporating First Class Storage

I cannot speak highly enough of the professionalism and enthusiastic approach of WILD. Jenni understood my needs, offering advice and suggestions without taking over and provided a fresh outlook whilst maintaining the ethos of my business.

Paul Burtwistle, H. Burtwistle & Son Incorporating First Class Storage

View Other Case Studies
View Other Case Studies
View Other Case Studies